Email marketing is dead. No wait, it came back from the dead, my mistake.
Here’s the deal. I’m going to rant for a moment about how sick and tired I am about hearing how some marketing tool or technique is dead. By definition, it’s always been dead, it was never alive. Unless everything I learned in school’s a lie and then we have a lot of explaining to do and possibly years of therapy.
Why is it so important that email is dead and that the next best thing is coming? If it works it works, if it doesn’t it doesn’t. So much of what I see online is Joe Schmo trying to reinvent the wheel.
Want to know why email being dead is important? I’ll tell you.
It’s important because the subject email marketing is dead is an attention grabber. If you have anything at all to do with marketing, or email marketing, you will click on that subject. Why?
It is simply in our nature as marketers to want to stay on top of everything. We went to the latest and greatest technique, tool, way of doing things that will allow us that little edge that we all crave.
Content is king, no matter what the delivery mechanism.
It doesn’t matter what color it is, how it’s delivered, what shiny new image you put with the content, the truth is if your content is good, it will be read.
On top of that, you don’t even have to be a great writer. You have to be real. You have to be your true, authentic self, and know specifically how to convey that in the content you write.
Here’s my challenge for you.
Decide which side of the fence you’re on. Is email marketing dead? Or is it alive? Hop on your blog and write about it. Make your super catchy subject line about whether it is dead or alive.
I bet that your response rate to any email to send out with that subject, any tweets, any Facebook post, anything anywhere you posted online will be higher than normal.
Because quite frankly as marketers, we just can’t help ourselves.