There has been a lot of talk lately about the death of guest blogging. So my question to you is, has guest blogging has become a dirty word? Not in the swear word type of dirty, but in the mud type of dirty. For many, the trend is to call guest blogging spam.
I beg to differ.
Like the Phoenix that will rise from the ashes into something shiny and new, we see the same with guest blogging. Guest blogging burns only to rise from the ashes as native advertising.
There, I said it. Someone had to.
Don’t see how the two could possibly be related? Let me break it down for you.
There are three essentials of guest blogging.
As the guest blogger, you provide content to the blog you want your post to be seen on.
As the host blog, you share the bloggers content with full attribution.
You state the guest bloggers name
You state that it is a guest post.
As the host blog, you get out of writing for a day.
As the guest blogger, you get your content shared and back links to your blog.
There are three essentials of native advertising.
As the advertiser, you provide the content to the blog you want it to be seen on.
As the host blog or publication, you share the advertisers content with full attribution.
You state the advertisers name
You state that it is sponsored content
As the host blog or publication, you are paid for placing the content on your site.
As the advertiser, you pay for the placement and get traffic and brand awareness from it.
Granted I am only talking about content based native advertising but it seems like no one else sees the similarities. I would much rather read a guest blog post than a sponsored article. To me, that is far less “spammy”.
Guest blogging is still alive and well and if we’re smart as content consumers, we’ll support that. So I urge you to read guest blog posts and submit them yourselves. Show Google and Facebook and all the others that call it spam that its not. Why do I want to read something a brand paid for to support their product or service? When I can read a passionate, selfless post from an amazing blogger?
What do you think? Is guest blogging spam? Is native advertising? We’d love to hear your thoughts!